Chapters 4 and 5

Chapter Four is all about the grid and framework of a project. It talks about being aware and intentional with space. Not only looking at positive space, but also utilizing negative space as a strength as well. You must take dimensions, shape, orientation, and proportion into consideration. The chapter stresses heavily on the different kinds…

These are all pictures from walking around my town with my friends. I never realized how much hand printed type there is out in the world. I chose these images in particular because I felt they each had a unique element to it. Some have a very business professional emblem where as others take a…